Wikia Becomes Avid Fan of Krux DMP

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Wikia Becomes Avid Fan of Krux DMP CASE STUDYKrux Robust Audience Segmentation Sends eCPMs Soaring THE CHALLENGE With 120 million active fans worldwide, Wikia’s cross-channel audience data is an extremely valuable asset, and the company wanted to increase its revenue by better leveraging it. Wikia knew that if it could match the right advertiser with the right audience, it could earn premium prices for its inventory, as well as create more

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Case Study

Wikia Becomes Avid Fan of Krux DMP

Wikia Becomes Avid Fan of Krux DMP

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