Case Study

Collaborative relationship yields 100%sell-out of satellite independent living neighborhood—a year ahead of schedule

Collaborative relationship yields 100%sell-out of satellite independent living neighborhood—a year ahead of schedule

Pages 4 Pages

The Situation: Westminster Baldwin Park is a new, active, independent living satellite campus of Westminster Winter Park, a continuing care retirement community (CCRC) serving Winter Park, Florida, since 1965. Phase one of the new campus features 80 spacious apartments and a rapid recovery rehabilitation facility overlooking Lake Baldwin in the sought-after, neo-urban Orlando neighborhood of Baldwin Park, one mile from Westminster Winter Park. The combined community is part of Westminster Communities of Florida, a fiscally sound, faith-based provider of 19 not-for-profit communities throughout Florida. Amidst a hotbed of retirement community competition and growth within the target marketplace—including three near-capacity CCRCs, four rental retirement communities and five new communiti

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