White Space Assessment of the Need for Uncommon Cancers Clinical Decision Tool CHALLENGE A major publishing company that serves healthcare professionals with tailored online products wanted to assess the appeal of a tool that would provide oncologists with a real-time online source for data and communication when diagnosing uncommon solid tumors. APPROACH SachsThis study was carried out in three phases: Discovery In-office ethnographies were conducted with leading oncologists who serve patients with uncommon solid tumor cancers to understand and evaluate satisfaction with information and identify unmet informational needs.Ideation & Co-Creation Sessions To create a real-time online tool to meet their decision making needs for uncommon solid tumor cancers, we engaged designated oncologists

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