Case Study

White Fence Farm

White Fence Farm

When Chicago-area residents crave a good, old-fashioned chicken dinner, there's nothing else to do but hop in the car and motor to the White Fence Farm. White Fence Farm, a 1,100-seat fam- ily restaurant located in Lemont, IL, has specialized in fried chicken since its founding in 1954. The house spe- cialty is Farm Chicken, a half-chicken (four pieces) priced at $10.95 per per- son. On average, White Fence Farm serves 4,600 Farm Chicken dinner

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