What type of data processing organization are you? White paper September 2021 The data value chain Page 3 Data processing: A decision based on your organizational landscape Page 6 Building your data-driven organization with Google Cloud Page 12 Firat Tekiner and Susan PierceIntroduction We are generating more data by the day fueled by the increasing digitization of business and society. Further, the complexity and speed of data arrival is changing the ecosystem. This data, and its potential to drive better decision making, promises to deliver higher revenues, lower costs, and reduced risk to all types of businesses. However, the most valuable insights no longer come from straightforward sales, inventory, and personnel data. The next generation of insights is hidden across coun

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