Case Study

What Customers Want

What Customers Want

BACK TO BAKING. Although Highland Baking started up in 1985, the company benefits greatly from the owners’ long family history in the baking industry. It was almost 100 years ago when Samuel Rosen, Jim’ s grandfather, arrived in the US. The Poland-born master baker settled in Chicago and in 1909, founded S. Rosen Baking Co., specializing in Jewish hearth rye bread and variety rolls. It became a major supplier of buns to the city’ s many small eat

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