Case Study

Westfund Uses The MBTI® Instrument To Align Strategy And Culture

Westfund Uses The MBTI® Instrument To Align Strategy And Culture

Pages 4 Pages

Grahame Danaher, CEO of Westfund, a health insurance company, which has operated in Australia for over 79 years, knows how crucial it is to align the people and culture of an organisation with the business strategy. ‘Success in business strategy usually comes down to how effective you can be in aligning your customer’s needs to your staff skills, capabilities and largely their passion for the business. The better you get at alignment, the more

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