Case Study

Southwest Airlines And The MBTI® Assessment Creating A Corporate Culture That Soars

Southwest Airlines And The MBTI® Assessment Creating A Corporate Culture That Soars

Pages 3 Pages

How do you grow a major airline whose revenues exceeded $7.6 billion in 2005, and whose year-end results marked its 33rd consecutive year of profitability and record profits? Do you scrimp on payroll and employee benefits so you can offer lower fares? Do you achieve Southwest’s enviable reputation for on-time flights, low number of customer com- plaints, top-notch safety record, and meticulous baggage handling by keeping a tight rein on an a

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