Case Study

Westar Expands Outreach with Hybrid Surveys to Drive Customer Satisfaction

Westar Expands Outreach with Hybrid Surveys to Drive Customer Satisfaction

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MARITZ CX.COM OVERVIEW Headquartered in Topeka, Westar Energy (NYSE:WR) has provided Kansans with the safe, reliable electricity needed to power their businesses and homes for more than 100 years. The largest electric utility in Kansas, Westar employs 2,400 people, serves nearly 700,000 customers and operates over 35,000 miles of transmission and distribution lines. Its energy centers, which are fueled by coal, uranium, natural gas, wind and landfill gas, generate more than 7,000 megawatts of electricity. Westar’s innovative customer service programs include mobile-enabled customer care, digital meters and initiatives that are paving the way for electric vehicle adoption. GAINING INSIGHT INTO ALL CUSTOMERS’ HEARTS AND MINDS Though Westar already has a century-long track record

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