Case Study
KnowledgeBase Marketing Relies on Informatica Identity Resolution Technology to Identify Customers
SUCCESS STORY “Th e matching engine from Informatica is the key component for migrating towards this master data management paradigm. By providing the means for generating unique identifi ers while providing the high-precision matching, new records imported into the environment can be resolved against the master registry and quickly linked to all instances across the collection of supplied customer data.” — Brian Camp, Senior Vice President,