THE PROBLEM Wellbiz Brands manages three separate franchise entities: Fitness Together, Elements Therapeutic Massage, and Fit 36 with at total of over 400 locations in 36 states. The parent company looks to provide marketing and guidance to support the growth and revenue of its franchisees. Yuthas’ challenge was to customize reporting and search engine optimization recommendations to each location or website within a brand in unique markets. She wanted each franchise owner to receive custom reports highlighting SEO successes and opportunities at a brand level as well as an individual studio level and give franchise owners the ability to improve the SEO on studio microsites and track results. THE SOLUTION Yuthas’ took the following approach: 1) Create a dashboard for each loca

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