Project Background – Visitor Profiling and Ux The Department of Employment Affairs and Social Protection needed a strategic review of the Welfare.ie website. Welfare.ie is a website that hasn’t been upgraded in over a decade and is the website the department uses to provide information to the public on social protection. The target audience Welfare.ie wanted to conduct research with was Stakeholders. Welfare.ie supports a wide range of Stakeholders, as well as the general public. A review was needed to uncover the current and future needs for all visitor types. iReach partnered with Clickworks; a digital marketing agency offering a unique blend of leading agencies across digital marketing strategic thinking and best in class research methodologies and insights. iReach Metho

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