Weetabix Manually sorting, reviewing and coding stacks of deductions is the industry norm for many Consumer Goods companies, including Weetabix North America. The natural breakfast cereal manufacturer manages deductions for nearly 300 SKUs spread across the US and Canada, including top-selling brands Weetabix, Barbara’s Bakery and Alpen. With limited visibility into its trade spend activity, which averages 21 percent of gross sales, it was challenging for the trade-driven organization to access specific product or brand information from spreadsheets and settle deductions efficiently. “We have a unique product with a solid following, but we don’t necessarily have the same resources as other CG companies,” says James Perez, Trade Fund Manager at Weetabix North America. “We decided to explore

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