Case study Website usability testing for Kingston University“The user testing gave us the evidence to be able to go back to the web team and make a solid case for the changes we were advocating.” Georgina Cox, Business Engagement and Marketing Manager, Kingston University Kingston University is a large educational establishment in South West London, with origins dating back to 1899. In addition to serving a community of around 20,000 students, it offers a variety of business services through its Business and Enterprise Centre. The university’s business services include consultancy and professional development opportunities, marketed primarily through two microsites. In tandem with an internal restructure and a renewed focus on digital marketing strategy, the university appr

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