Case Study - Web.comAn Introduction to Alpha Beta Campaign Structure 2 Results (COMPARING Q1 2012 TO Q1 2013): • 173% increase in spend • 190% increase in conversions • 6% decrease in CPA Client: Web.com, a platform offering professional and do-it-yourself website design and building services. Challenge: To increase spend and overall volume aggressively for the Web.com “Do It Yourself” website builder product while continuing to meet e

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