Case Study
“We Found That VisitorTrack Identified 27% More Usable Traffic Than The Other Provider We Tested.”
www.netFactor.com The Challenge At the end of last year, 8x8’s marketing team was discussing a technology that a competitor was using to capture anonymous visitors to their website. 8x8, a leading business VoIP pro- vider, realized that they had a gap in this area and needed a solution to identify the bounces to their own website so that they could market to their visitors that had abandoned their site. Agnes Oetama, Marketing Analyst for