Washington Capitals Use DialogTech To Grow Email List Challenge Williams Whittle chose to design Slapstick, an interactive flash application, for the team’s website that would invite fans to step into the skates of a Capitals player or coach. Unlike existing applications that enable fans to upload a picture and superimpose themselves within the video, Williams Whittle also wanted to integrate personalized audio recordings that fans could share with their friends. Rob Whittle, CEO of Williams Whittle, faced a number of technology challenges: How would they introduce custom audio messages? Could they monetize the project? Would the project go viral? Solution By partnering with DialogTech, Williams Whittle was able to integrate custom audio recordings into their interactive flash video applic

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