Success Story Wasco Becomes an Agile, Omnichannel Wholesale Business with Informatica MDM - Product 360 Wasco is a leading wholesaler of central heating and plumbing products and services in the Netherlands. The company’s product portfolio spans more than 450,000 products, and it operates more than 30 stores and three distribution warehouses (including a new 20,000 square meter facility). Wasco is a subsidiary of Wolseley, the world’s largest distributor and supplier within the engineering sector. Wasco’s market is moving fast. The technical nature of modern heating and plumbing products means that engineers possess less product knowledge than they did in the past, and rely on their wholesaler for purchase advice. While Wasco’s customers want customized offers based on t

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