CUSTOMER SUCCESS STORY BUILDING A 360 CUSTOMER VIEW WITH A MODERN DATA PLATFORM 3 6 0 degree view of customers Impact - 5 billion records are being managed, driving personalized marketing campaigns - The solution is matching 14 different source systems, helping the data science team find trends across customers - Ability to meet the requirements for transaction and interaction data that outnumbers customer records by 2-200x Informatica is the world’s leader in Enterprise Cloud Data Management. The company provides customers the foresight to become more agile, realize new growth opportunities, and create new inventions. In early 2019, Informatica acquired AllSight, next-generation Customer Data Platform provider, which helps enterprises use data to improve customer experiences through AI-en

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