CASE STUDY Warwick Business School Warwick Business School (WBS) is renowned for its teaching of Service Operations Management; instructing workplace service leaders the principles of operations management.Challenge Warwick Business School (WBS) created a series of new qualifications designed to help organizations improve their Service Operations Management capabilities. By taking manufacturing principles and applying them exclusively to the service sector, WBS hoped to create qualifications that not only improved individuals knowledge but also contributed to the bottom-line improvement of their sponsoring employers. The new qualifications would be fully accredited by the university but would be run entirely online, at distance. Candidates were encouraged to apply from all over

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