CLIENT CASE STUDIES Great Communication is Academic Walden University THE SITUATION Walden University, a distinctive online learning community, was founded in 1970. Walden’s online learning community is made up of students and faculty, alumni and friends, national experts and visiting scholars, and a growing list of academic, corporate, and government partners who share a commitment to transforming the world through higher education. Communicating information about upcoming university events is critical for Walden University’s enrollment success. That responsibility falls on Regional Manager for the University Marketing Events Team, Christina Cantu. Christina realized that too much employee time was wasted making weekly individual calls to remind prospective students and guests of

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