Case Study

Waitrose

Waitrose

Pages 2 Pages

“ Project background Waitrose is undergoing the biggest period of expansion in the company's history, looking to establish the brand in new locations throughout the UK, with large supermarkets and smaller convenience stores alike. The company has access to lots of different tools, but the MBTI® process has become one of its key development aids, used across the business. “This is because people get it”, says Alex Woodward, De

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