Challenges: When Wagner Motors first ventured into online, Jason Brydon cycled through several different eCommerce solutions to sell auto accessories and apparel: Miva Merchant, OpenCart, and TomatoCart. Jason found initial success with these platforms. He got used to being proactive and figuring out the software on his own in order to find more ways to optimize his store. Unfortunately, a lot of the features Jason wanted didn’t exist, and the platforms had no plans to add them in. “Miva Merchant wasn’t evolving. It was the same old stuff,” Jason says. “There were a lot of things I wish I had, but I didn’t. With OpenCart, again, I started seeing areas where I was like, well, this is just how it is.” Even though he could only sell accessories and apparel with these platforms, result

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