Background: For years, South Chicago Dodge Chrysler Jeep has been serving the communities of Oak Lawn, Orland Park, and Skokie with great customer service for parts and vehicles. Looking for add another avenue for sales, the team decided to explore selling auto parts online with an eCommerce solution that was straightforward and easy to learn. Challenges: Wanting to open up a new avenue for sales, South Chicago Dodge decided to expand their reach online. The parts manager at the dealership, Sam Schweiger, had a little bit of experience in parts eCommerce, but selling online seemed to be more hassle than it was worth. Shipping on their parts store was difficult to manage, and sales on eBay Motors were too slow—in fact, they sometimes lost more than they gained. But Sam and

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