VS/US CAMPAIGN Oppurtunity To use digital billboards to convey a message of unity during a troubled time. Background The 2008 Presidential race between Senators Barack Obama and John McCain was a particularly contentious campaign. In the midst of two uncertain wars and facing an economic crisis, Americans found themselves extremely divided over what kind of change was needed to move the country forward. Objective OAAA wanted to use out of home to remind all Americans of those values and virtues they have in common after the rancor and vitriol of the Presidential campaign. To that end, OAAA worked closely with the creative agency TAXI Inc to develop a public service campaign with a unifying message. Strategy Taking advantage of the flexibility and timely impact of digital te

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