Case Study

VSP Global

VSP Global

Pages 6 Pages

Eyecare and Eyewear Tech The Company Pat Crain The Challenge International INDUSTR Y THE SHOP AT VSP GLOBAL THE SHOP TURNING DISPARATE DATA INTO ACTIONABLE INSIGHTS LOC ATION VSP Global provides access to affordable, high-quality eye care to over 80 million people across Canada, Australia, United States, United Kingdom, and Ireland. The Shop, VSP Global's innovation lab, focuses on developing technologies and design for both the physical and digital aspects of eyecare and eyewear. Manager of Software Engineering and Data Science The Shop at VSP Global was developing an innovative new product: “Smart Eyewear” focused on health tracking. The Shop was interested in gathering behavioral insights on how their pilot users were using the Smart Eyewear with the goal of improving their pr

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