SPORTS The Client The Challenge USA Predictive Analytics to identify customer pain points and actionable solutions Descriptive Analytics to identify concession pricing trends and key insights INDUSTR Y SACRAMENTO RIVER CATS ANALYZING TRENDS IN FAN FEEDBACK LOC A TION WHAT WE PRO VIDED Jeff Savage understands that the key to preserving the success of the Sacramento River Cats lies in large part with their fans and the fan experience. That’s why it’s important to him to build a family-friendly, affordable atmosphere and a stadium that fans are happy to attend. To understand what fans enjoy and what needs fixing, Jeff launched a survey that asked open-ended questions about fan experiences vis-à-vis concessions, parking, guest service employees, security, merchandise, and any othe

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