X E R OX ® TRIVOR ® 24 0 0 HF INK JE T PRESS CUS TOMER SUCCESS CHANGING MARKET DEMANDS Direct mail is a quickly evolving market where high-impact, results-generating personalization is a must. Vprint’s customers wanted fully personalized mailers capable of bringing data to life in 100% personalized color – with new ways to drive people to the web. INCORPORATING NEW TECHNOLOGY INTO EXISTING PROCESSES At the time, Vprint was running up to 3 million pieces per day, on three web offset presses. They were then personalizing them using 16 custom-built finishing lines designed with locked-in-place inkjet heads. While cost-effective and efficient, that workflow limited personalization to certain areas of the document, and in almost every case, it could only be done in black

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