CASE STUDY Voodoo Vapor After two years of operation, Voodoo Vapor found itself with two successful locations. The company’s owner had recently moved into a larger brick and mortar store and expanded her business with a free- standing mall location. In order to continue the successful growth and evolution of the company, Voodoo Vapor realized that adjusting the way inventory was managed would be crucial. Increasing foot traffic and building a larger base of loyal customers could be attained if inventory could respond quicker to the rapidly changing variety of inventory the market was demanding. This was going to require additional capital, but the books showed the potential for a great return. OPPORTUNITIES FOR GROWTH WERE OUTSTANDING The vaping market has come a long way since th

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