CASE STUDY Freight-Base Freight-Base, which specializes in international logistics, had been in business for thirty years when owner Jack Groat was ready to make his big idea a reality. He had hired a team to create a worldwide GPS tracking system that would allow customers to track every step of the shipping process, view photos of their freight, and get detailed location information. When Jack approached the local bank to get the capital he needed for additional research and developing the system’s website, he was turned away despite his business’s long tenure. He then pursued a home equity loan. When he saw that the paperwork required him to disclose extensive information about his business and his charities, he decided that wasn’t the right route for him either. IOU caught h

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