invue.com Case Study Volkswagen: Headquartered in Germany and one of the worlds largest automotive manufacturers. VW is recognized a one of the most innovative brands in the world when it comes to marketing their cars. “Unmatched customer experience drives car sales” THE SITUATION German car manufacturer Volkswagen was designing and building their first retail concept for the Bullring Shopping Center in Birmingham, England. A clear focus on meeting customers’ changing needs was central in the design and development of the store. VW wanted to create an experience that made the process of buying and owning a car as easy and straightforward as possible. To meet those changing needs VW looked to utilize iPads throughout the store for customers and sales associates to use. The tablets al

Join for free to read