VodafoneZiggo’s data transformation Qlik self-service and flexibility support a 250% annual increase in user adoption Q LI K .CO M CUSTOMER STORY DATA ANALYTICSVodafoneZiggo’s data transformation 2 CUSTOMER STORY Recipe for success in a competitive arena Telco is one of the most highly competitive markets in the world but the fight for customers is particularly intense in the Netherlands, where the dense population and high coverage rates are contested by a large number of players. In 2016, a new ingredient was thrown into this melting pot when two of the country’s most prominent providers, Vodafone and Ziggo, joined forces to form VodafoneZiggo. This combined Ziggo’s fiber-rich broadband network with Vodafone’s market-leading mobile operation to create a strong converged comp

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