+ CHALLENGE Customer Facing Roles Require More Candidate Insight Vodafone Group is one of the world’s leading telecommunications groups, with a signicant presence in Europe, the Middle East, Africa and Asia Pacic. In the UK – Vodafone’s “home turf” – they operate over 500 retail stores where customer experience is at heart of every interaction. Ali Ross-Grant, Senior Resourcing Manager, explained why traditional ways of bringing in talent couldn’t meet their needs. “Our retail positions are customer facing roles and it’s essential to be able to gauge their excitement and behavior,” said Ross-Grant. “With typical applications and phone screenings, you have no ability to see how they’ll be interacting with customers. We also took too much time and interviewed too many candidates before mak

Join for free to read