The Opportunity Vodafone Hutchison Australia (VHA) is the third largest mobile network operator (MNO) in Australia, with almost 7million subscribers. Subsequent to consolidating the ‘Three’ network under the Vodafone brand, VHA has embarked on an extensive expansion programme to grow its market share and total number of services offered to businesses and consumers. This has included the opening of more than 100 new stores throughout Australia. VHA wanted to reduce its dependency on printed point of sale material for promotional activities and move to a digital alternative to enhance brand awareness and provide a more engaging customer experience. Digital signage offers significant advantages over printed advertising, including time to market, visual engagement and maxim

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