Case Study
RevelTV Networks Powered By Signagelive Extend The Marketing Reach Of Digital Signage
The Digital Signage Network The digital signage network, based on the Samsung Smart Signage Platform (SSSP) and powered by Signagelive, is being used to display promotional content on over 200 displays in different in-store departments (pharmaceutical and deli for example), to encourage spontaneous purchasing by encouraging shoppers to visit all departments. The Opportunity Maceys-owned convenience stores were dependent on printed posters for all in-store promotions. These were not only costly and time consuming to produce and replace, individual stores were unable to generate promotional campaigns for hot items at short notice because of the timescales needed to produce printed material. The store chain began investigating a digital alternative and selected Revel TV (a t