Success Story Virtual Assistant for Enhanced In-Store Experience The story of how one of the largest apparel retail brands in Asia improved customer acquisition and engagement by going mobile.With the growing relevance of smartphones, large retail companies are constantly exploring mobile technology to enhance customer acquisition and engagement. Shoppers visiting large stores can benet from such technologies to get accurate information and prompt assistance. Virtual Store Assistant guides shoppers through aisles and product displays, transforming the overall shopping experience. The client is one of Asia’s largest clothing retailers with more than 2,500 stores across the globe. The company operates in segments such as manufacturing and sale of apparel in the domestic and overseas

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