8 0 3 . 2 3 3 . 7 1 3 4 | A I K E N , S C | M A T S O N C O N S U L T . C O M Case Study: The Homeplace Vineyard Background The Homeplace Vineyard, Inc. is a family owned business located in the southern part of Virginia. The farm itself has been in the family for four generations. Traditionally a tobacco farm, they planted their first grapes, Traminette, in March of 2005. Over the next three years, they have added Cabernet Sauvignon,

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