Vets-Cars Overall Tra?c Increased 51% Pages Per Visit Increased by 4 Homepage Bounce Rate Decreased 21% From the Client: “There is no underestimating the importance of the new direction we are taking the program. Vets-Cars is so much more than a showroom process and a prospecting tool. We are now speaking in terms of value that most every dealer can understand and appreciate. ” Chris Walsh | Creator and Managing Partner, The Vets-Cars Group Challenge Vets-Cars came to PCG with a unique goal: to connect military personnel with car dealerships that o?er exclusive programs those who have served in thearmed forces. Taking this vision, PCG created a multi-faceted strategy to get the Vets-Cars program in front of both military members and car dealerships. Strategy PCG’s ?rst task was to redesign

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