Acura Columbus Conversions Increased 390% Challenge Acura Columbus partnered with PCG in 2011. The dealership incorporated paid search into their digital strategy in 2013 to increase their presence in local search results and drive tra?c to their website. Strategy To get acquainted with the dealership’s paid search account, the PCG team performed an audit and quickly realized that many of the keywords were poorly matched and best practices were not being followed. After further inspection, the team noticed that Acura Columbus was going after too many keywords, a?ecting Quality Score. The keyword list was trimmed down to a more manageable level. Then, using the search query report, they identi?ed keywords that were high converters and added them as exact match keywords. They then altered al

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