Case Study: Veterinary Clinic Uses A Mission Statement as Their Marketing Message - Marketing 360® At Marketing 360®, we talk a lot about creating a clear value proposition to use as the focal point of your marketing message. This is a vital step in developing an overall strategy, and it guides the messaging for your marketing content. Strictly speaking, a value proposition is a statement that is focused on your customer’s needs. It focuses on the benefits of your offer, how you solve their problem, and why you’re a better choice than the competition. Value propositions are the steel beams of marketing. They hold everything else up. However, there are some businesses that use what is closer to a mission statement than a value proposition in their marketing material. This can be approp

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