Versus NHL OOH Case Study Background The NHL regular season, along with the Stanley Cup Play- offs and NHL All Star Game, are core elements of Versus’ programming. Dating back to 2005-2006, regular season ratings have consistently grown each year leading up to the most recent 2009-2010 season. As the popularity of the NHL increased, so did the awareness of Versus as a destina- tion for the NHL. With a highly competitive environment (MLB Playoffs, NFL Regular Season/Playoffs, NBA Regular Season, NCAA Football/Basketball, and NASCAR), Versus has traditionally relied on TV to break through the clutter and drive tune in. But for this campaign, it was time to take it to the streets with out of home. Versus wanted to use street furniture and transit vehicles in key hockey towns t

Join for free to read