Case Study

Utilizing ConsumerView to improve targeting and campaign ROI

Utilizing ConsumerView to improve targeting and campaign ROI

Putting customers in the center drives value. Background Headquartered in Charlotte, North Carolina, Duke Energy is the largest electric power holding company in the United States. With 7 million customers, Duke produces over 58,200 megawatts of electric generating capacity in the Carolinas, the Midwest and Florida — and has natural gas distribution services in Ohio and Kentucky. Duke Energy has over $100 billion in assets and is a Fort

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