uSwitch Energy case study - Brands2Life uSwitch Energy CHALLENGE Brexit, a falling pound and rising inflation means that more UK families are feeling the pinch than ever before. As one of the country’s leading price comparison and switching sites, uSwitch’s mission is to help consumers to cut their energy bills by switching energy suppliers. Our challenge is to differentiate the organisation from its competition through its consumer champion brand positioning. APPROACH This involves running an extremely busy press office. As part of this we: Develop proactive consumer focused stories, on topics from claiming credit from your energy supplier to green tariffs and fuel poverty Craft reactive comment on a wide variety of issues from energy supplier prices rises, to regulation affecting the e

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