Case Study

Using video for internal corporate communications, training & compliance

Using video for internal corporate communications, training & compliance

White Paper Using video for internal corporate communications, training & compliancePage 2 IBM Watson Media Video for Internal Corporate Communications Video and Corporate Communications Video is a very engaging medium. This is true for reaching employees just as it is with engaging consumers interested in your product. Those who are already using it in the workplace agree on its positive impact. In fact, 94% of executives who watch online business videos daily feel it’s an effective business communication tool 1 and 88% of executives believe video is crucial for fostering corporate culture 2 . This is true for on-demand video assets and especially true for live video. Live content gives your audience a way to engage: the ability to like, comment and even ask direct questio

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