White Paper Integrate live video into your communications strategyPage 2 IBM Watson Media: Integrate live video into your communications strategy The demand for online video has changed Do you want to get more from online video? Perhaps you want a higher level of engagement, more customers—or the increased ability to integrate socially and go viral. If so, live streaming video may be the answer. Already, live streaming has become popular with executives, who are the largest fans and were the earliest adopters of this technology. In fact, C-level executives are using online video at more than triple the adoption rate of associate-level employees, according to a report published by Wainhouse Research. 1 The report surveyed 1,007 U.S. executives and found that a staggering 78 pe

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