Using Social Media to Increase Brand Awareness and Exposure in Do-it-Yourself Market
Using Social Media to Increase Brand Awareness and Exposure in Do-it-Yourself Market
4 PagesUSING SOCIAL MEDIA TO INCREASE BRAND AWARENESS AND EXPOSURE IN DO-IT- YOURSELF MARKET M / +4 07 45 87 51 61 F / +4 021 313 56 85 E / office@nnc-services.com W www.nnc-services.com A / P.O. Box 62, Southborough, MA 01772, United States 2 CASE STUDY © 2014 NNC Services THE CLIENT Bondera Tile MatSet was introduced in 2009 into one of the largest Big Box retailers in the U.S. as an easy-to-use alternative to traditional tile setting materials. Capitalizing on the explosion of the Do-It-Yourself movement, Bondera Tile MatSet gave homeowners a fast, clean and easy way to apply tile, thus, making kitchen and bathroom upgrades an affordable DIY project. Additionally, remodelers realized the productivity and value of Bondera’s peel and stick adhesive because
