CASE STUDY: (RED) Case Study: (RED) Using Social Media to Help Fight AIDS Every day, 650 babies are born with HIV. Yet life-saving medication, which costs as little as 40 cents per day, exists and can help an HIV+ mom give birth to a healthy, HIV-free baby. The nonprofit (RED) uses social media and Hootsuite to raise global awareness and present people with ways to take action in the fight against AIDS. (RED) (RED) was founded in 2006 by Bo

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