Using Apptentive from Research and Development, to Beta, to Over 1 Million Monthly Active Users Apptentive Helps Brand Validate Demand and Organically Grow to 1M+ Customers A technology company needed a way to prove customer demand for their new mobile product. Unfortunately, the last product that came out of their R&D team was considered a complete failure. They had access to pre-existing feedback tools, but the tools were legacy and hard to maintain. This time, to ensure customer demand, the company needed a new way to gather and listen to customer feedback starting with their beta app. The team integrated Apptentive Surveys to reach test consumers in-real time, at key ‘mobile moments’ optimized for response rate. Surveys were designed to reach test consumers at the point

Join for free to read