39% increase in recipe shares THE COMPANY The American Egg Board (AEB) connects America’s egg farmers with consumers, communicates the value of The Incredible Edible Egg TM and receives funding from a national legislative checkoff on all egg production from companies with more than 75,000 hens in the continental United States. THE CHALLENGE AEB's Incredible Edible Egg™ wanted a website that was just as incredible as its brand to provide c

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