Using 4th Gen Intel® Xeon® Processors, Taboola Improves AI-Driven Content Recommendation Engines

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Taboola uses AI-driven content recommendation engines to deliver personalized experiences across 4 billion web pages daily. To boost efficiency and reduce latency, Taboola partnered with Intel to optimize its neural network, built on TensorFlow Serving, using 4th Gen Intel® Xeon® processors. These enhancements—enabled by Intel® AMX and AVX-512—improved throughput by 1.74x and reduced response times, helping Taboola scale content delivery while controlling costs and energy use. The result: billions of targeted recommendations daily for advertisers and publishers worldwide.

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